Kate Moss is about to launch her new range at TopShop.
And it starts at their London Oxford Street flagship store - tonight.
But never fear Showbiz are here, with a step-by-step guide to launch fever - if you are brave enough to head down to the shop with the crowds...
* The Oxford Street store will close at 5.30pm tonight and will then reopen from 8pm until midnight for a first glimpse of the collection.
* Mahoosive queues are expected outside the store - so get there v early.
* There are whisperings that Kate will be promoting the event by posing as a mannequin in the shop window - so at least you'll have something to look at while you wait.
* They'll be letting batches of shoppers in to browse for a maximum 20 minutes.
* Once you've got yourself in the shop, expect to find 50 designs priced from £12 for a vest top to £150 for a leather jacket.
* Other items in the collection include skinny jeans, one-shoulder mini dresses and T-shirts with the letter K woven into their designs.
* You best have your wits about you, as you can try on a maximum of eight garments and buy only five pieces - to prevent the clothes being sold off on eBay.
The same purchase rules will apply when the Kate Moss collection launches in 225 stores nationwide tomorrow morning.
A spokeswoman for the chain said: "New drops will go into stores every few weeks. If we do experience massive sales there may be some things that sell out but most of the things have been bought in large volumes.
"The idea is that there will be drops all the time so that the excitement factor is always there."